Why I keep buying the most boring body lotion on the planet

Why I keep buying the most boring body lotion on the planet

Lubriderm looks like something a nurse uses to prep you for a very boring surgery. It’s not aesthetic. It’s not ‘clean girl’ chic. It’s a white bottle with a blue pump that looks like it hasn’t been redesigned since 1994, and honestly, that’s exactly why I trust it. Most body lotions these days feel like they’re trying to sell me a lifestyle or a tropical vacation, but Lubriderm just wants to stop my shins from flaking off like a pastry. It’s the Honda Civic of skincare. It’s not going to turn heads, but it’ll get you to work in a blizzard.

It looks like hospital supplies (and that’s okay)

I’ve been using the Daily Moisture Fragrance-Free version for years. I know people will disagree, but I think people who buy scented body lotion are borderline psychopaths. Why would you want your legs to smell like a ‘Midnight Jasmine’ candle? It’s weird. I want to smell like nothing. Lubriderm achieves this better than almost anyone else, though I will admit there’s a faint, plastic-y scent right when you pump it out. It vanishes in seconds, but it’s there. If you’re sensitive to that, you might hate it.

The texture is where it gets interesting. It’s thin. Like, surprisingly thin. If you’re used to those heavy body butters that feel like you’re spreading cold cream cheese on your thighs, this will feel like water. But that’s the trick. It sinks in. I don’t have twenty minutes to wait for my legs to ‘dry’ before I put on jeans. I have a job. I have a life. Lubriderm takes about 45 seconds to disappear.

The best lotion is the one you actually use because it doesn’t make your clothes feel like they’re sticking to a swamp.

The 472-gram experiment

Close-up of a red home for sale sign against a wooden backdrop, ideal for real estate use.

I’m a bit obsessive about value. Last winter, I actually tracked my usage because I was convinced I was using too much. I bought the 16oz bottle (which is roughly 473ml) on October 1st. I used a kitchen scale to measure the bottle every Sunday. I tracked my usage for exactly 12 weeks. On average, I used about 39 grams a week for full-body coverage. The bottle lasted me almost exactly three months of daily use. For seven dollars. You cannot beat that math.

  • Price: Usually around $7.00 to $9.00 depending on if CVS is trying to rob you.
  • Absorption time: 45-60 seconds.
  • Hydration level: Solid 7/10. Not for cracked desert skin, but perfect for ‘normal’ humans.
  • Grease factor: Zero.

I used to think Cetaphil was the gold standard for this kind of ‘boring’ lotion. I was completely wrong. Cetaphil leaves this weird, tacky film on me that feels like I’ve been licked by a giant cat. Lubriderm doesn’t do that. It just… goes away.

That one time I ruined my face

Here is a personal failure story for you. In 2018, I was staying at a crappy Airbnb in Chicago for a wedding. I forgot my face moisturizer. I looked in the mirror and my forehead was peeling from the wind. I thought, ‘Hey, Lubriderm is fragrance-free and gentle, I’ll just put it on my face.’ What I mean is—actually, let me put it differently: do not do this. Within four hours, I had three whiteheads forming on my chin and my skin felt like a glazed donut. It’s a body lotion. Keep it below the neck. I spent the entire wedding reception trying to dab oil off my nose with a cocktail napkin. It was humiliating. Total disaster.

The part where I get annoyed

I need to talk about the ‘Advanced Therapy’ version in the red bottle. I hate it. I know it’s supposed to be for ‘extra dry’ skin, but it feels like it never actually dries. It just sits there. If you have actual eczema or you live in the Yukon, maybe you need that level of grease, but for the average person, it’s overkill. It feels like a betrayal of what makes the original blue bottle so good. I refuse to buy the red bottle even if it’s the only one on the shelf. I’d rather be dry. That’s a hill I’m willing to die on.

Also, the pump. Why is the pump always so finicky? Every third bottle I buy, the twist-to-unlock mechanism just decides to break, and I have to unscrew the whole top and shake the lotion out like a bottle of ketchup. It’s 2024. We have rovers on Mars. We can make a plastic pump that works. Anyway, I digress.

The Aesop rant

I might be wrong about this, but I’m convinced that anyone who spends $60 on Aesop Resurrection Balm is just paying for the font on the bottle. I’ve tried it. My sister has it in her guest bathroom (she’s fancy like that). It smells like a forest, sure. But ten minutes later? My skin felt exactly the same as it does when I use my $7 Lubriderm. Actually, the Aesop felt a bit tighter. It’s a scam for people who want their bathroom to look like a boutique hotel. I judge people who have those bottles. There, I said it. It’s unfair, and I know it’s their money, but I can’t help it. It’s vanity in a tube.

Lubriderm is honest. It’s not pretending to be a spa treatment. It’s just oil and water and some chemicals that keep your skin from itching. It’s the most ‘general’ product in my cabinet, and it’s the only one I’ve never replaced. I don’t love it, but I’d be lost without it. Does that make sense? Probably not.

If you want to feel fancy, go buy something else. If you just want to stop being itchy, buy the blue bottle. Why is it so hard for people to just buy the boring thing?